FEP was conceptualized as the global business cycle was heading towards a trough. The financial crisis swept across the globe and brought down formidable names in the investment arena.

As FEP prepared to launch, another challenge was on the horizon. The political turmoil in the MENA region toppled regimes and the ensuing instability subdued investor sentiment.

FEP rationalized the shortfalls of the prior business environment, turned around the challenge, and set up its business on three fundamental business dynamics that have reshaped markets recently.